The Art of Exclusive Elegance

Viya is more than fashion—it’s a statement of power, prestige, and individuality.

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About Viya

“Viya Clothing” is a celebration of the indomitable spirit of women who have always placed their families above themselves. Inspired by the memory of my mother, Vijaya, who was a beacon of love and selflessness, this brand is a tribute to all such women warriors.

About Viya Image

Our journey began with the loss of my mother, whose legacy of sacrifice and love continues to inspire me. I wanted to create something that not only honors her but also acknowledges the countless women who, like her, have quietly shaped their families’ lives with their dedication.

“Viya Clothing” is more than just a clothing line; it’s a movement to empower women to recognize their own worth and to treat themselves with the same love and care they extend to others. Each piece in our collection is crafted with the finest materials and intricate designs, reflecting the uniqueness and strength of the women who wear them.

When you wear Viya, you don’t just make a statement,

you become one.

When you choose “Viya Clothing,” you’re choosing to celebrate your own journey and the journeys of all women who have inspired you. It’s a way to say, “I see you, I value you, and I am proud of you.”

Join us in this celebration of womanhood, where every garment tells a story of love, sacrifice, and empowerment.

Mission Statement

"To redefine luxury by offering exclusive, one-of-a-kind fashion pieces that celebrate individuality, prestige, and timeless elegance."

Core Values
  • Honoring and Tribute:

    Paying respect to women who selflessly prioritize their families, inspired by Viyaa's legacy.

  • Exclusivity and Premiumness:

    Offering high-quality, unique clothing that reflects the special nature of our customers.

  • Empowerment:

    Encouraging women to value themselves and their contributions through our designs.

  • Compassion:

    Understanding and acknowledging the sacrifices women make, making them feel seen and valued.

  • Quality and Craftsmanship:

    Committing to exceptional standards in materials and design, ensuring each piece is a work of art.

About the founder
Founder Image
Deepthi Pagadala & Revanth GSS
"Luxury is not just what you wear—it's an experience."

Viya was born out of a heartfelt vision — a tribute to the strength, grace, and selfless spirit of Indian women.

Founded by Deepthi, a passionate believer that fashion is an extension of one’s identity, Viya is deeply rooted in emotion and purpose. Inspired by the memory of her beloved late mother, Vijaya, the name Viya is a celebration of every woman who puts her family before herself, yet carries unmatched elegance within.

Joining her as Co-founder, Revanth G.S.S brings his entrepreneurial expertise in building brands that create meaningful impact. Together, they have nurtured Viya into a space that champions authenticity, beauty, and timeless design.

With a shared love for craftsmanship, storytelling, and the art of dressing, the founders ensure that every Viya piece reflects:

✨ Sophistication
✨ Power
✨ Luxury

At Viya, we don’t just create clothing — we curate experiences that honour the soul of every woman.

Contact us
Headquarters
22-8-85/5J, 6th Cross, Upadhyaya Nagar, Tirupati, 517501
Phone number
+91 70134 21472
Email address
support@viya.shop
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